Akash Kumar Panda
SFMC Email Developer
Salesforce Certified Marketing Cloud Email Specialist
About Me
A little bit about who I am
Hi! I'm Akash Kumar Panda, popularly known as Akoo 🐼 — a passionate SFMC Email Developer based in Hyderabad, India.
With 4+ years at GAP Inc., I specialize in building and executing high-volume, data-driven email campaigns across global brands. I'm an expert in AMPscript, SSJS, dynamic personalization, segmentation, deliverability, and scalable email architecture.
I'm a proud Silver Medalist from NIT Meghalaya with a 9.39 CGPA in Computer Science. I love solving complex technical problems and building efficient, reusable solutions that make a real impact on business outcomes.
Outside of work, I'm from the beautiful state of Odisha, India 🌊 and proud of my roots as an Odia Panda! 🐼
4+ Years at GAP Inc.
Delivering high-volume, data-driven email campaigns across global brands.
Silver Medalist
NIT Meghalaya — B.Tech CSE with a stellar 9.39 CGPA.
Salesforce Certified
Certified Marketing Cloud Email Specialist (May 2026).
SFMC Expert
Expert in AMPscript, SSJS, dynamic personalization & scalable email architecture.
Experience
My professional journey
SFMC Email Developer
GAP Inc.
- Built and executed high-volume, data-driven email campaigns (StyleCash Earners/Non-Earners, SuperCash Redeem, Loyalty Card/Non-card, Countdown Timers, Women/Men promotions) across brands.
- Engineered StyleCash campaigns using AMPscript-based dynamic barcodes and countdown timers, achieving a 20% boost in customer engagement.
- Delivered A/B testing frameworks improving CTR by 12–15% and conversions by 7%, directly impacting revenue-driving campaigns.
- Implemented modular, reusable SFMC email templates and Mosaic-based layouts, reducing build time by 30% and improving cross-brand consistency.
- Deployed a centralized Data Extension (DE) lookup interface, reducing campaign setup time by 25%; replaced legacy jQuery with pure SSJS WSProxy, improving metadata retrieval speed by 50%.
- Championed cross-functional communication between business stakeholders and technical teams, reducing implementation errors by 20%.
- Acted as escalation point for production issues, diagnosing complex rendering and VAWP problems under pressure.
- Leveraged GitHub Copilot & Codex to accelerate SFMC utility development.
Member of Technical Staff
Coriolis Technologies Pvt. Ltd.
- Developed C-based VM encryption software, fixing bugs and optimizing performance.
- Built proficiency in Python, Django, and Linux kernel concepts, improving system stability and security.
Skills
Technologies & tools I work with
Salesforce Marketing Cloud
Languages & Markup
Tools & DevOps
Projects
Things I've built
DE Lookup Upgrade
Unified six brand-specific Data Extension lookup pages into one Cloud Page with recursive folder-path logic via SSJS WSProxy. Optimized metadata retrieval speed by 50% and cut campaign setup time by 25%.
Key Impact:
- 50% faster metadata retrieval
- 25% reduction in campaign setup time
- 6 brand environments unified
Built a full-featured React + Vite web application for Students Institute — a platform to manage and showcase student information, courses, and institutional details with a modern UI.
Key Impact:
- Modern responsive UI
- Full React SPA architecture
- Deployed and production ready
Certifications
Industry recognized credentials
Salesforce
Salesforce Certified Marketing Cloud Email Specialist
Education
My academic background
NIT Meghalaya
Silver Medalist 🥈B.Tech in Computer Science and Engineering
Graduated as Silver Medalist with an outstanding 9.39 CGPA in Computer Science and Engineering from the prestigious National Institute of Technology, Meghalaya.
Contact
Let's connect and work together!
Get In Touch
Whether you have a project in mind, a question about SFMC, or just want to say hi — my inbox is always open. I'll get back to you as soon as possible! 🐼